Redesigning a Website? Joe Laratro Shares SEO Mistakes To Avoid and Digital Marketing Wisdom To Know

Episode 140 July 07, 2021 00:38:43
Redesigning a Website? Joe Laratro Shares SEO Mistakes To Avoid and Digital Marketing Wisdom To Know
Social PR Secrets by Lisa Buyer
Redesigning a Website? Joe Laratro Shares SEO Mistakes To Avoid and Digital Marketing Wisdom To Know

Jul 07 2021 | 00:38:43

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Lisa Buyer

Show Notes

SEO is not optional. It is a never-ending, crucial investment. SEO stands for Search Engine Optimization. Without it, you are likely to lose a drastic percentage of earned media and organic traffic. Not sure where, when and how to prioritize SEO? Expert Joe Laratro is here to help! 

In this new episode of the Social PR Podcast, host Lisa Buyer invites the founder of Tandem Interactive and author of the SEO Diet, Joe Laratro, to discuss how to avoid make-or-break your brand’s website redesign mistakes.

The #1 Mistake - User Experience First, SEO Second

The biggest mistake when redesigning a website is acquiring tunnel vision for only user experience. While this is an important detail to factor in, SEO should be your main focal point. 

Your website might be beautiful, but if it has “thin” content chances are you will not get found in Google searches.

Now, if your business is on the scale of Nike or Coca-Cola, then you may be the exception to the mandatory SEO rule. But if not, then there's really no use fighting it. After all, SEO is the long-term growth strategy for your brand’s website. 

SEO v. Paid Search

There’s a lot to unpack when it comes to SEO, especially if you’re unsure where to begin, so here’s the core difference between the two:

Oftentimes, people will just throw their money at paid advertising because it’s a simple plug-and-chug arrangement. And while it does guarantee high engagement and website visits, it is ultimately a fleeting investment win.

“(SEO is) an investment in the business. It's not an investment in marketing.” -- Joe Laratro

Optimizing Website Images

If you’ve ever used WordPress or Squarespace, you probably noticed optional boxes that read alt-text and/or alt-tags. These are often underutilized image elements that can only improve your website’s SEO if put to use. Even inputting the simplest description can greatly improve optimization and accessibility. 

Here’s a friendly reminder to jot down:

Visuals without words > Words without visuals 

BUT 

Visuals + Words = Ultimate SEO Powerhouse

Joe’s SEO Masterclass at PubCon Florida

Pubcon Florida 2021 is a digital marketing conference where consultants and businesses build relationships and learn the latest SEO and PR strategies. At this year’s event, which takes place at the Kovens Conference Center in Miami from Aug. 3 to 5, Joe is teaching an exclusive workshop on all things SEO.

Some topics discussed in this episode include:

Connect with Joe Laratro

Links Mentioned

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