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In Lisa Buyer’s newest episode of the Social PR Podcast, vitality coach and founder of Yoga at My Desk, Megan Nolan, shares the power of Facebook Groups, inspiring messages to her community and motivational offerings, Megan Nolan urges all to add this powerful action to the top of their mile-long checklist: MOVE! Applying warrior poses, breathing exercises and stretches into your daily work routine will not only improve your health but also elevate your business.
The human body is not designed to be slouched over a keyboard for 40 hours a week. Think about your sit-to-stand ratio during a typical 9-to-5 workday. If you find yourself wincing just at the thought, then it’s time to prioritize wellness in the workplace.
With Yoga at My Desk, you will learn to calm that busy mind of yours, improve flexibility and strengthen your muscles. Implementing these workouts at 25- to 45- minutes intervals will lower your stress levels, minimize any body pain and spark creativity.
A quick look into Megan’s marketing plan is focusing 50% on Facebook Groups.
It is super important to build an online community and to stay authentic and transparent while promoting a business online.
Tip #1: Consolidation is key!
Make sure to create one FB Group and focus on just that to grow a targeted community. “Focus on one bridge at a time until you get really dialed in, because if you've got like a hundred bridges, everything only gets a little trickle,” said Megan.
Tip #2: Events!
It is always a fun idea to host events that are no pitch! Bring in other experts to share their magic and add value to your FB Group while growing your audience.
Tip #3 Stay Authentic!
Always stay involved with your business and use your OWN voice and personality! This will create authenticity for your business and that way the connections you make with people will turn into ongoing relationships.
A slice of Megan's marketing pie chart is Joint ventures and collaborations.
“Bringing other guests experts into my community kind of fits under that empowerment piece.. You get to see others' creative outlets and their magic and what they are sharing.”
It is important to stay open to sharing your ideas with others to find alignment and establish a working relationship with experts who share the same community as you.
Lisa Buyer says that you are the entrepreneur of your own life. It is up to you whether to wake the warrior within and become the next-level version of yourself or not. With Megan’s meditative yoga practices, she makes it easy to take control and start moving. Launching this Fall is her 90-day Elevate experience; signup access is available now. But if you’re looking to start today, you can enjoy the Thrive in Five, an innovative series with 24/7 lifetime access to 5-minute workouts and yoga sessions that easily fit into your busy schedule!
Session #1 - Full Body Workout: Energize your whole body, strengthen your core and feel replenished with this full-body workout session.
Session #2 - Full Body Workout: Movement comes from all directions in this session, keeping you strong, fit and agile!
Session #3 - Sleeping Booty Wake Up: It may sound silly but sleeping booty is a modern-day reality that happens from too much sitting! Strengthen your glutes, legs and core with this booty-building session.
Session #4 - Energizing Yoga: This fun practice embodies confidence, power and balance through standing poses that help you feel centered and grounded.
Session #5 - Relaxing Yoga: Need a time out? This session is perfect to help you de-stress, unwinding any neck, shoulder and back tension!
“(Yoga At My Desk) is a program that's specifically customized for entrepreneurs using the tools of yoga, meditation and brain science to really become the version of you that your business needs you to be.” --Megan Nolan
Three slow, steady and substantial breaths. That’s all it takes to shift into a calm state, which then signals to your body that the day is done. Megan says that entrepreneurs must be mindful of the energy and presence that they give off, for these components impact every ounce of life, from personal relationships to company sales.
Behind a business’s profit, success and celebrity is a driven person who used that passion to build the empire. Oftentimes, CEOs lose sight of the initial purpose and voice that once connected their brand to its audience. Instead of speaking directly to the public through press releases, social media and campaigns, they place such invaluable decisions into the hands of others, like their marketing department. This, unfortunately, leads you away from a humanized brand.
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