Lisa Buyer and co-host Cathy Hackl sat down with yoga experts Annie Au and Paige Held to talk about staying sane with yoga and how it relates to social media and business. Annie is the founder and a trainer at Annie Au Yoga. Paige is a mom, as well as the founder and owner of Yoga Joint, which has multiple yoga studios in South Florida.
In this episode, Annie, Paige, Cathy, and Lisa discuss how to thrive in this social media-driven world. Some of their tips include creating time for yourself, meditation, and yoga. You might wonder, how does this help? Paige explains how yoga can clear your mind and help with productivity tremendously, and emphasizes the importance of putting yourself first. Making time for yourself and doing these practices may take time away from your work, but it will make the time you are working way more productive. Tune in to learn all about how yoga can make such a positive impact on your day to day and professional life!
“The best way to not get out of shape mentally, physically, and spiritually is to stay in shape mentally, physically, and spiritually” - Paige Held
Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!
What do you think the most powerful marketing force is? According to David Meerman Scott, it is fandom. Lisa Buyer sat down with bestselling author, speaker, entrepreneur, and advisor, David Meerman Scott. David talks about his new book, Fanocracy, which talks about how to turn fans into customers and customers into fans. This book idea began with his daughter's love for Harry Potter and David’s love for the Grateful Dead. Diving into how fandom effects marketing, the book is especially important during today’s pandemic. David talks about how this particular crisis affects people and businesses. He explains that giving back to the universe, without expecting anything in return, is so valuable. It is not the time to exploit the market but to help people. Being a fan is more than just liking something, tune in to learn how your brain reacts when you are a fan. Hear more about David’s new books, marketing tips and tricks during these times, using your skills to help others, and much more. “Even when you can't meet people face to face, and many Businesses can’t do business at usual, there are still ways to grow fans ” - David Meerman Scott Some topics discussed in this episode include: Building fans COVID-19 and businesses Giving to the universe Small businesses and leveraging public relations Neuroscience on what happens when you become a fan of something Public versus social space Lemon example Video and photo benefits during COVID-19 Trust ...
Being on camera is scary. Yet, most small businesses would benefit from strong video content. But where do you start? Is there necessary equipment? As a business owner, do you need to be filmed? Former producer, editor, and camera operator Holly Gillen understands the struggle - and is here to help. In this episode of the Social PR Secrets Podcast, host Lisa Buyer listens to Holly Gillen’s top tips for creating business videos. Holly runs Holly G Studios, where she helps with strategic video content development to increase her customers’ impact and income. If you’re making videos but want to do better, or have never touched a camera in your life, this episode is for you! As Holly says, “videos that are fun, fast, and easy to make increase your impact and income.” You Need Good Videos Holly started her career in New York City, as a professional videographer. She worked on important projects with big-name celebrities. But after a while in the industry, she realized she didn’t want to work for huge corporations anymore. She knew video could be a game-changer for small businesses, so she set herself to help them. She started a company to work with business owners and entrepreneurs and make videos for them. But quickly, she found out they all had the same questions. What should my strategy be? Do I really have to be on camera? Do I have to spend that much money on a video? So she started Holly G Studios ...
Ever been curious about self-publishing? This podcast is for you! Chris O’Byrne tells you all you need to know about self-publishing. Lisa Buyer and Cathy Hackl talk with the founder of JetLaunch, Chris O’Byrne. JetLaunch is a professional book design company and he has even helped Lisa Buyer publish with her book, Social PR Secrets. Chris started JetLaunch over 13 years ago, his experience and knowledge will help you make your way to success. Tune in to this segment to learn about ebooks and hard copies, the right way to promote, the importance of cover designs, and much more. Do people really judge a book by its cover? Chris O’Byrne tells you all you need to know! To learn more from expert Chris O’Byrne, check out the links below! “People look at the cover, does it feel right, does it look professional, does it grab them” - Chris O’Byrne Some topics discussed in this episode include: Publisher versus self-publishing Promotion the right way Importance of cover design Millennials and Gen-Z, are they publishing? Font, does it matter? hard-cover versus soft-cover Writing for your audience Mistakes made Tips and tricks Contact Chris Chris’s Instagram Chris’s LinkedIn More from Chris Jetlaunch Website Jetlaunch LinkedIn References ...