In this 2017 episode of the Social PR Secrets Podcast, Chase sits down with Lisa Buyer and VR/AR expert Cathy Hackl to discuss how she went from working in the corporate sphere to working as a full-time blogger. In addition to her long hours spent blogging, the mother of three also works as a consultant for a variety of brands, advising on the navigation of livestream and influencer engagement.
Chase provides insight into how to create a successful online presence and dealing with the pressures of comparison in a densely populated field by replacing the Fear Of Missing Out (FOMO) with the Joy Of Missing Out. Additionally, Chase stresses that successful blogs do not appear overnight. Mentorship, mutual support and continued education provide crucial steps toward success as a blogger.
“Influence is when you are able to tell a story , whatever that is, whether it's about a product, whether it's about your life, and it resonates with people” -Cathy Hackl
Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!
How can brands get media publicity from Instagram? In this episode of Social PR Secrets, Lisa Buyer interviews PR and Social Media expert Sarah Evans, who shares her tips on how brands can best utilize Instagram’s features. Sarah is a social correspondent, live web show host, and owner of Sevans Strategy a new media consultancy. In this episode, Sarah and Lisa discuss the importance of editorial calendars and how to build your Instagram profile for better contact efficiency. Sarah also gives tips on how you can organize your phone to match your social media strategy and answer the question on everyone’s minds: how do you beat the Instagram algorithm? “I always go back to the editorial calendar. It sounds old school but it’s so important, even today.” - Sarah Evans Some topics discussed in this episode include: Optimizing Instagram’s contact feature How brands can best use Instagram stories The importance of editorial calendars Getting publicity through Instagram Why you should promote your posts Social media tools and apps Contact Sarah: Sarah’s Facebook Sarah’s Instagram Sarah’s Twittter Sarah’s LinkdIn More from Sarah: www.sevanspr.com References and links mentioned: Snapchat LuMee The Photojojo Store The Apple App Store Indiegogo Kickstarter Design Apps PicFrame ClipStitch Canva Over A Beautiful Mess Instagram Repost Boomerang Flipagram Tempo Later : Note – Evans is a beta tester for this app Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help ...
Is it possible for brands to communicate during a pandemic or crisis without coming across inconsiderate? Steve Momorella says the answer to branding during this time isn’t to sell or remain silent but communicate and the best way is through an online newsroom. In this episode of the Social PR Secrets, host Lisa Buyer spoke with Steve Momorella the founder and owner of TekGroup International. Steve and TEKGroup International provide advice and services to different brands to establish and develop online newsrooms for over 20 years. Steve said during a crisis having an area on the website for an online newsroom that can be enacted quickly is very important to the brand. Although online newsroom can be seen as a generic term, for brands online newsrooms are a central communications center for all content including press relations and community relations. During the episode, Lisa and Steve discuss the meaning of an online newsroom and the importance of a company implementing them on their website or creating a separate domain for them. Steve shares how journalists today are looking for both big and small companies to have newsrooms with fresh content to use for research and not just breaking news. He said many companies believe there is nothing breaking happening, so they cannot create news stories. However, Steve said companies can create news regarding any new developments in their company as well as information they believe will help people during a crisis. When asked if online newsrooms are still possible or important for e-commerce websites, Steve said they are an important addition to give the company a voice and that each product is an opportunity to tell a story. Beyond giving a ...
Meet Diane Forster, award-winning inventor, best selling author, TEDx speaker, TV Show Host, podcaster, intentional living expert, and re-invention specialist. Diane knows all about building your brand from scratch and shares her tips with digital marketers and entrepreneurs. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Diane Forster, an Award-Winning Inventor, Best Selling Author, TEDx Speaker, TV Host, Podcaster, Intentional Living Expert, and Re-Invention Specialist. Diane is the Founder of I HAVE TODAY. She is the author of “I HAVE TODAY: Find Your Passion, Purpose, and Smile...Finally!” Her TV Show, along with her Podcast, “I HAVE TODAY with Diane Forster,” help people live enriched, empowered, inspiring lives through their transitions. From tips about reinventing yourself to how to build the right brand for you, listen to this episode to learn more from Diane. Reinventing Yourself As a highly successful advertising executive for 30+ years, Diane’s phase one career mostly took place in TV sales at ABC. There, she learned about client relations, messaging, marketing, branding, and everything in between. It was a great career for her until it wasn’t. At one point, it stopped being fulfilling. She wasn’t happy anymore, personally and professionally. That’s when she decided to follow her passion for cooking. She invented a kitchen gadget, which led to innovation success. Diane’s “aha moment” was when she realized she must pay attention to the signs and focus on what she had today. She decided to take her personal journey of unhappiness and create a brand around ‘I HAVE TODAY’. To Diane, these three powerful ...