Adam Singer's Insights on Analytics

Episode 37 March 06, 2020 00:22:53
Adam Singer's Insights on Analytics
Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
Adam Singer's Insights on Analytics

Mar 06 2020 | 00:22:53

/

Show Notes

Why is it important for PR professionals to have access to all their clients’ online data? According to Adam Singer, without analytics, you can’t know what’s working, how to improve or report your success! 

In this episode of the Social PR Secrets Podcast, Lisa Buyer chats with social media marketing and data savant Adam Singer to get his advice on analytics. If you’re going to take analytics advice from anyone, Adam would be at the top of the list. Adam started using data in internet marketing in 2006 and began sharing the latest digital trends and strategies in his award-winning blog in 2008. He was Google’s Analytics Advocate for years and now works as the Chief Marketing Officer for Think3.

In this episode from the vault, Adam and Lisa talk about why you should always start with a measurement plan and how to make one, why it’s crucial to break down silos when analyzing data, and tips to be more mobile-friendly. Adam reveals how he negotiated data access when he was doing PR for companies. Listen to this episode to find out how you can too! 

“You won’t know how to improve what you’re doing in life, in business, in really anything, without getting the data, without getting that feedback.” - Adam Singer

Some topics discussed in this episode include:

Contact Adam Singer:

More from Adam:

References and links mentioned:

Subscribe to & Review Social PR Secrets Podcast

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

Other Episodes

Episode 45

April 03, 2020 00:30:59
Episode Cover

Mel Carson Social Media Strategy Secrets

What is an advertising evangelist? Take it from someone who knows. Mel Carson, a former advertising evangelist at Microsoft, says  “an evangelist is somebody...

Listen

Episode 20

January 03, 2020 00:41:03
Episode Cover

Charlie Gilkey on the Zen of Business Coaching

How much do you know about business coaches and what they do? According to Charlie Gilkey, they help you perform at your best and...

Listen

Episode 54

May 05, 2020 00:50:00
Episode Cover

Rhonda Britten on Fearless Living and Public Relations

Do you ignore your fears? Rhonda Britten explains how fear is actually a vehicle for change. Lisa Buyer sat down with best selling author,...

Listen