In this episode from the vault, Cathy and Lisa talk about why it's crucial for social media managers to experiment with video, the evolution of live streaming and the first Periscope community summit. Then, Cathy reveals her tricks of the trade. What kind of equipment should streamers invest in? Should you stream in landscape on vertical? How long should streams last? Listen to the episode to hear Cathy’s advice!
“If you are doing live streaming and you’re not engaging, you’re not being successful. You have to engage your audience. It doesn’t mean you have to engage them every second, but you have to engage them, because that is the key to being successful in live streaming” - Cathy Hackl
Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!
How do you take a business from the bottom and reach a large audience? Does age matter when it comes to trying to start a business? Cole LaJeunees would tell you age is just a number in this business games and the numbers, in terms of engagement, are what will help your business grow in success. In this episode of the Social PR Secrets, host Lisa Buyer spoke with Cole LaJeuneese the founder of Planet Convert and co-star on docu-series “Pay the Invoice.” Throughout his life, Cole has learned various lessons in Facebook advertising and business PR in general. As he focuses on his new e-commerce businesses and trying to keep businesses converting during COVID-19, Cole shares the factors he focuses on when auditing other brands and businesses and working to build personal ventures into greater successes. As a young teen, Cole wasn’t quite sure about what his path in life was going to be, but that all changed when he was 17 years old and learned about entrepreneurship from a high school class. At that moment, once Cole understood the goals and visions of an entrepreneur he knew that was the path he wanted to take and not the traditional collegiate route. However, it didn’t all start at once. In fact, Cole spent the first few years working at Five Guys and waiting to get his personal training certification, but once he met his mentor he decided to take a leap of faith and open his own gym. With his brother by his side and father as an investor, Cole accomplished his newly set goal of owning his own gym three weeks shy of turning 20. Although this business ...
How can live videos best help the PR strategy of any brand? What’s the equipment needed for successful streams? In the second episode of Social PR Secrets, Lisa Buyer sits down with live video expert Cathy Hackl to get the answers to all the live video questions you’ve asked yourself! Cathy is a self-described futurist, speaker, and author. A globally recognized augmented reality, virtual reality, and spatial computing thought leader, Cathy used to work as a communicator at media companies such as CNN, Discovery, and ABC News. In this episode, Cathy and Lisa discuss how social media managers can best use live videos, why the medium has taken over the world, and how to turn live videos into your own show. Cathy also reveals her favorite live moments and the specificities of different live platforms such as Facebook Live, Instagram Live, and Periscope. “Live videos are live and authentic, and that’s part of the beauty: don’t think live videos have to be perfectly produced YouTube videos because it’s not YouTube.” -Cathy Hackl Some topics discussed in this episode include: Trends in live video How can social media managers best use live Why live video has taken over the world How brands should use live to foster engagement The difference between personal and brand lives How to pick the best live platform Equipment for lives The most important live streaming moments How virtual reality will change live video Contact Cathy Hackl: CathyHackl.com Cathy’s Facebook Cathy’s Twitter Cathy’s Instagram More from Cathy: Book Keynotes References and links mentioned: Musically Periscope David Guttenfelder’s North Korea Live Dan Rather’s Facebook Oculus Connect 3 Opening Keynote: Mark Zuckerberg Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast ...
How much do you understand about influencer marketing? Influencer marketing is all the rave in 2020, even though this interview is a blast from the past, it is still, if not more relevant today. Danielle Wiley is the founder and CEO of Sway Group and has nearly 25 years of industry experience. Danielle shares all of her valuable knowledge of successful and effective influencer marketing. In this episode, hear about how influencer marketing benefits a brand and how to make it effective. How much trust goes into an influencer and company relationship? What does it mean to become an influencer? Lisa and Danielle dive deep into what influencer marketing meant in 2015, with information that is still applicable today. “Be true to your niche and explore it as much as you can” - Danielle Wiley Some topics discussed in this episode include: What does influencer marketing mean to a brand? Trust between an influencer and a brand Instagram and influencer marketing Trends of Influencer Marketing from 2015 Advice for those who want to be an influencer Types of content Contact Danielle Wiley: Danielle Twitter Danielle LinkedIn More from Danielle: Sway Group Blog References and links mentioned: Facebook Instagram Pinterest Snapchat Sway Group Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you! ...