Aliza Licht’s PR Tricks and Tips

Do you want to thrive in the social media world? Tune in to learn Aliza Licht’s expert advice on how to be a social media rockstar. 

Lisa Buyer sat down with girlboss Aliza Licht on all things PR and social media. During the time of this interview, Aliza was working with Alice + Olivia and shared her secret tips and tricks for successful business branding. Currently, she is an author, creative brand marketer, digital strategist, and founder and president of Leave Your Mark LLC. 

Aliza Licht was also the creator and voice of award-winning social personality DKNY PR girl for almost seventeen years. Even though she has moved on from that chapter of her life, she learned the ins and outs of ruling the social media and public relations world. 

In this segment, Aliza dishes on all her secrets to success in digital marketing, branding, and much more. She sheds some light on how to handle your business Instagram, personal branding, and why having a voice is so important. Can’t get enough of Aliza’s lessons? Click the links below to learn more from Aliza and check out her podcast!

“If you post once a week or once a day, it's like dropping a needle in a forest, the more you post the most you grow” - Aliza Licht

Some topics discussed in this episode include:

• Measuring Instagram
• Instagram tips and tricks
• Editorial calendars from a business brand standpoint 
• #Hashtags
• Personal branding 
• Portfolio advice
• Visuals and having a voice
• Appropriate posting
• The balancing act

Contact Aliza 

• Aliza’s Twitter
• Aliza’s Website
• Aliza’s Instagram
• Aliza’s LinkedIn
• Aliza’s Facebook

More from Aliza

• Book Leave Your Mark
• Podcast Leave Your Mark

References and Links Mentioned

• Instagram
• DashHudson

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Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!