Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer

Social PR Secrets podcast is your trusted source for actionable and relevant ways to combine the superpowers of public relations, social media and SEO. The struggle is real for work/life balance in the digital world ...more

Latest Episodes


February 03, 2022 00:16:55
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Left Brain on Break, Right Brain Reports and Updates

Creating space for creativity is a superpower. For business, relationships, work, children, sleep, health and even decision-making. Did you know there is a relationship between successful outcomes when your creativity is tapped into on a daily basis?  In this episode Lisa Buyer talks about Why I’m taking a hiatus from podcast recordings  The successful outcome of the Female Disruptors Virtual Summit More on journals and writing sh*t down- work flow success and especially relationship journals, celebrating Valentine’s Day and beyond Collaborations and community is the new PR 3.0 Boss Beauties NFT collection reveal Female Disruptors NFT collection is in production Defi and how you can learn Whitney Freya Creativity Coaching Program Clickz Collectives Apprentice, Internship and positions available to work with me - email [email protected] with subject line Apprentice with Passion Discord Community Manager opportunity -  email [email protected] with subject line Community Manager 3.0 is my calling Why passion and happiness matter most in what you do and your job Added bonus - explanation  Question: Why is Lisa's left brain taking a break?  Answer: Because my right brain has been on 90% “on hold” since I was 21 years old  Left brain and right brain background The theory is that people are either left-brained or right-brained, meaning that one side of their brain is dominant. If you’re mostly analytical and methodical in your thinking, you’re said to be left-brained. If you tend to be more creative or artistic, you’re thought to be right-brained. This theory is based on the fact that the brain’s two hemispheres function differently. This first came to light in the 1960s, thanks to the research of psychobiologist and Nobel Prize winner ...



January 06, 2022 00:16:55
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Write it Down! PR Planning Secrets

Do you want to increase your chances of meeting your goals by 42%? Write it down!  What does your 2022 plan look like? Do you even have a written plan? Whether you are a personal or business brand, we all need a plan.  This ‘plan’ is specifically designed for not just the year -  it is your plan for each month, week, day, and hour. It needs to be in writing. A plan is on a real piece of paper, using a pen or pencil, one that you love. The paper is part of a notebook you open up each day and write in like it’s your job (because it is). There is an art and science of keeping a notebook, journal, planner. In this episode, I talk about my method to my madness of keeping a daily notebook, my past year in review, and how I am planning for 2022. What does your planner look like? Is it digital or physical? Topics in this PR Disruptor episode Why a planner? Extra encouragement Can’t rely on digital  Pens Improve daily habits and success Accountability PR Disruptor Mantras Getting it done is always better than getting it perfect  Invest in good tools that can save your time and money  What I like about my daily journal  Every sheet is a new day - it’s like a diary It makes me feel accomplished It helps me remember  Writing things down helps I add goals and notes I use colored pens What I don’t like about it It’s a mix of personal and business I have to leaf through pages to find things Types of PR Disruptors Journals Disruptor’s Planner Notebooks Journals Notes in Notes  Styles of PR Disruptor Journals Lined Dots Blank pages  Spiral Bound I like my ...



December 28, 2021 01:30:30
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Lisa Buyer’s Top Social PR Secrets Episodes for 2021

How do we sum up 2021? Well as I recorded this episode I am quarantined with my husband and daughter in Jupiter, Fl - things did not quite turn out like we thought this week - just like 2021.  In survival mode, raw and a little shaken and stirred. All ready to move forward - then sideways, then backward, we had blinders on (at least some of), then we had our head in the sand (or some of us), then we wanted to rip our masks off (most of us), we wanted to travel (I think all of us), to hug, and then we all seemed to suffer burnout and fatigue.  Here’s a recap of the most popular Social PR Secrets in 2021 according to analytics and the ones YOU liked the best and then I added a few of my favorites to prepare you for 2022. 2021 Episodes Megan Foster: How to Pitch E-Commerce Editors Tips on Pitching to a Publication Megan Foster says you can pitch to any type of writer or editor, no matter how influential. She used to receive over 200 pitches a day. How do you make your pitch stand out? Here are Megan’s top tips. #1. Your subject line needs to be on point The header of your pitch email should grab the editor or writer’s attention. Words like best, new, trendy hold no meaning. Instead, be specific or use numbers. #2. Use images Images of the product will tell the editor what you’re about right away. It also gives them a better understanding of their audience’s reaction to ie, explains Megan. #3. The 20-second rule All the important information in your pitch needs to be at the top. #4. Include some details If an editor picks ...



December 22, 2021 00:49:16
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Mike Toner with a PR Forecast: Web 3.0 is in the Air!

Sunny with a high chance of Web 3.0 is the forecast for public relations in 2022.  Today Mike Toner and Lisa Buyer discuss what brands, marketers, PR pros, and entrepreneurs need to brace themselves and future-proof the fashion of community, collaboration, creativity, and merging our digital world with physical worlds. Mike Toner is the Chief Marketing Officer at Threedium, a 3D/ AR.  The global platform for the luxury fashion industry, FARFETCH, has released a 3D digital fashion editorial series for Burberry-powered Threedium. The campaign uses Threedium’s 3D & AR engine to deliver an innovative and immersive experience that drives engagement. “We are bringing a web 2.0 experience to a 3D world; you are able to swirl around, zoom in, and see the fibers on the fabric.  That’s the kind of work that we are doing, bridging the gap between web 2.0 and web 3D.”  In this episode, Mike Toner talks about Search and Social Digital Marketing Buying and selling NFTs CryptoCurrency Blockchain technology  Building a community and incentivizing the community through rewards Bored Apes Adidas and Nike NFT collaborations Farfetch platform solutions: Virtual Try-on campaign Alt Space VR Immersive shopping experiences Tips on Discord: getting started User experience on Web 3 “There’s no faking it in ...



December 15, 2021 00:17:21
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All I want for Xmas is an NFT + 21 Things

Hop on the PR 3.0 bandwagon! In this solo episode of Social PR Secrets, Lisa dives into her 21 favorite things of December from Web 3.0, NFTs, Crypto Coins, Designs by Lisa, to Female Disruptor Summit News, and more. Lisa’s Favorite Female Focused NFT’s: World of Women. A collection of unique, cool, and diverse women, ready to leave a mark in the NFT space! Desperate Ape Wives. The Desperate Housewives”, DAW is a collection of 10,000 Desperate ApeWives NFTs. With signature red lips, each Ape Wife is not only a fantastic fine art but also an exclusive DAW membership card.  Boss Beauties. Mission to educate and empower the next generation of Women and Girls.  Let Her Speak NFT Series of 40, with at least half being given to women who are passionately speaking up on Clubhouse. This one is for you! Female Disruptors News Wanna hear from Cathy Hackl on The Female Metaverse? Find out what you need to know and what to wear here. Don’t forget to grab your Female Disruptors Virtual Summit VIP ticket here!  Once you get this ticket you'll receive forever access to the replays of the event, access to networking sessions, community opportunities, exclusive encore events, and early access to the Female Disruptors NFT collection! You'll also be entered into a grand prize giveaway. Early Bird Special - November VIP tickets include a free download of the book, Digital Detox Secrets by Lisa Buyer. Want More? ...



December 07, 2021 00:55:32
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Cha-Ching! Clubhouse, Discord, and Creator Coins with Gary Henderson A WHOLE NEW WORLD to Grow Your Brand

PR 3.0? Clubhouse and Creator Coins? Today Gary Henderson and Lisa Buyer are discussing Coin Base Ventures, Gary Club, Gary Coins, the Future of Public Relations, NFTS, Blockchains, Discord, and More!   In this episode, Gary Henderson talks about Just released! The Clubhouse Creator Book: Growing an audience, building a relationship, and monetizing that audience.  How he discovered Clubhouse less than a year ago and its impact Discord Do’s and Don’ts Gary’s Marketing Conference and his Creative Moments in South Beach  Social Networks and Communities NFTs: the mainstream world loves the Metaverse and Centralization Gary.Club $Gary Coins Funding Business through Crypto Coins Giraffe Tower for Creators: NFT TIKTOK Lives: creators making money via coins Gary Henderson on Discord and Gamifying Business “So Discord is nothing but a Facebook Group that has a couple of extra bells and whistles, but it's kind of the same. It's a social network. It streamlines a community build, and it gives you some velvet ropes that you can hold things behind. So like in my community, for example, I have coffee every single morning, but you have to have one of my Gary coins, a cryptocurrency in order to get it. So you, you can get in the community, you can hang out there, but you can't get coffee without having a Garry coin.” The Key to Creator Coins like $Gary Coins ...