MobileMonkey Founder Larry Kim Chats on Digital PR Hacks

Episode 103 October 27, 2020 00:35:03
MobileMonkey Founder Larry Kim Chats on Digital PR Hacks
Social PR Secrets by Lisa Buyer
MobileMonkey Founder Larry Kim Chats on Digital PR Hacks

Oct 27 2020 | 00:35:03

/

Hosted By

Lisa Buyer

Show Notes

Is there more to Digital PR than brand mentions? How can you go viral using simple data analysis? What are the easiest ways to get published? In this episode, marketing and business genius Larry Kim shares his most effective Digital PR secrets.

 

In this new episode of the Social PR Podcast, host Lisa Buyer sits down with entrepreneur and marketing legend Larry Kim. Larry is the CEO of Mobile Monkey, the world’s best chatbot software. Messaging is a way to cultivate a group of superfans to curate a smaller, more engaged user list you can mobilize at a moment’s notice. Larry is also the founder of WordStream, the world’s largest PPC marketing company, managing billions of dollars of ad spend and doubling as an agency. Larry’s venture is the ultimate success story. He started WordStream as an agency, by himself and doubled it in size for nine years before selling it for 150 million dollars to USA Today. Listen to find out how you can get PR and coverage for your digital agency.

 

It’s Easier Than You Think

According to Larry, getting coverage for your agency is easier than you think. All digital agencies are busy doing client work and don’t have any time to do any marketing work for themselves. So if you spend time and effort on it, you’ll find it relatively easy. Larry explains there’s a ton of interesting ideas you can market, even to the general public.

 

To him, the key is to come up with original opinions and ideas backed by data. Any agency has access to unique data through the accounts they manage. Insert that in national storylines and you’ve got yourself viral content! Larry’s most successful story, back in 2012 was simple research comparing clickthrough rate, cost per click, and conversation rates for Facebook versus Google ads. He launched and promoted the data right before Facebook’s IPO launch. Because of that, every journalist in the world was writing about Facebook. No data about how effective their ads were was available so his little infographic was picked up more than 10,000 times in 24 hours. Larry says, “any agency could have done it.” 

 

Larry Kim’s Digital PR Hacks

By running such successful businesses, Larry has accumulated his fair share of PR hacks. Here are some of them:

 

Other Episodes

Episode 144

August 03, 2021 00:47:40
Episode Cover

Bruce Clay on Hiring SEO Specialists, Link Mentions and How You Attribute to Google’s Success

Bruce Clay asks...Does your SEO team even know what they are doing? Are they optimizing your website with Google’s current best practices? Did you...

Listen

Episode 36

March 03, 2020 00:14:14
Episode Cover

Cathy Hackl’s Guide to Live-Streaming

In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with futurist, speaker and author Cathy Hackl to get her advice...

Listen

Episode 96

October 02, 2020 00:34:04
Episode Cover

Rakeeb Hussein: Become the Best Account Manager You Can Be 

What makes a good account manager? How can you best develop your relationships with clients? How often should you send reports out? In this...

Listen