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In this new episode of the Social PR Podcast, host Lisa Buyer sits down with entrepreneur and marketing legend Larry Kim. Larry is the CEO of Mobile Monkey, the world’s best chatbot software. Messaging is a way to cultivate a group of superfans to curate a smaller, more engaged user list you can mobilize at a moment’s notice. Larry is also the founder of WordStream, the world’s largest PPC marketing company, managing billions of dollars of ad spend and doubling as an agency. Larry’s venture is the ultimate success story. He started WordStream as an agency, by himself and doubled it in size for nine years before selling it for 150 million dollars to USA Today. Listen to find out how you can get PR and coverage for your digital agency.
According to Larry, getting coverage for your agency is easier than you think. All digital agencies are busy doing client work and don’t have any time to do any marketing work for themselves. So if you spend time and effort on it, you’ll find it relatively easy. Larry explains there’s a ton of interesting ideas you can market, even to the general public.
To him, the key is to come up with original opinions and ideas backed by data. Any agency has access to unique data through the accounts they manage. Insert that in national storylines and you’ve got yourself viral content! Larry’s most successful story, back in 2012 was simple research comparing clickthrough rate, cost per click, and conversation rates for Facebook versus Google ads. He launched and promoted the data right before Facebook’s IPO launch. Because of that, every journalist in the world was writing about Facebook. No data about how effective their ads were was available so his little infographic was picked up more than 10,000 times in 24 hours. Larry says, “any agency could have done it.”
By running such successful businesses, Larry has accumulated his fair share of PR hacks. Here are some of them:
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