In this new episode of the Social PR Secrets Podcast, host Lisa Buyer talks to Paige Dansinger about her virtual museums and efforts to bring communities together through art and technology. They also explore how PR can disseminate these efforts into the world.
Paige started her career in the art industry, at the Minneapolis Institute of Art. When she quit her job, she knew she wanted to work with creative technologies, reaching new museum audiences through her phone. She didn’t know what that would look like but she embraced the challenge. Inspired by the popular mobile phone game Draw Something, she started posting re-creation of artworks on social media. As big museums noticed and invited her to speak at big-name events, she knew she had a concept.
Yet, she was still unable to tackle hard subjects such as war or social justice. For that, she needed a community. Slowly, through various opportunities, she got to understand the potential of art, social media, and VR to build connections.
She founded Better World Museum to create resilient individuals, groups, & communities. For example, when she brought the museum to domestic abuse survivors, the victims bonded and connected through drawing. The shared experience of creating together creates a connection, she says. Eventually, Paige took the museum around the world.
As she discovered VR technology, she also understood she could use it to bring people from all around the world together. She created a flower garden people could add to from anywhere. As she traveled around the world, over 4,000 people drew in the garden in the span of 3 months. The pop-up format allowed her to create a mini-moving museum. But thankfully, as the COVID-19 pandemic started, Paige had already experimented with VR enough that she was able to thrive on virtual-only.
Paige Dansinger also created the Horizon Museum, where people recreate artworks in VR. Visitors (who thus become artists) can perform via audio sharing buttons and are integral parts of the museum. They even get compensated for their participation. Paige also hosted a pizza party, which brought an intergenerational crowd for a night of fun and connection. Her two museums allowed Paige to bring communities together during a time of crisis.
Interestingly enough, Paige’s PR efforts are directly reliant on her community. While she spends significant efforts on creating her brand, she lets the community share her work while exemplifying their voices. Her main visibility strategy? Creativity.
“My mission is to build creative technologies to build resilience” - Paige Dansinger
Sometimes, knowing less is the key to success. That’s right, you read that right. And Niraj Shah, co-founder of Mind: Unlocked is the living proof. What’s the best way to launch a new product? Why are relationships and email lists so central to starting a brand? Listen to this episode to learn more about the fascinating story of Mind: Unlocked, from idea to conception to success. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Niraj Shah, co-founder of Mind: Unlocked, an online meditation and mental performance movement. The platform is science-led and focuses on a practical approach to help busy people feel less stressed, sleep better, and get more done. Niraj’s story is remarkable. The survivor of a stroke at only thirty, he turned his life around to focus on his health and wellbeing. When he started meditating, he knew he had found the key to recovery and decided to share it with the world. From idea to conception Mind: Unlocked started as a side project. Meditation was a big part of Niraj’s life and he started looking into the science of why it works. What he found was so interesting that he decided to try offering practical, science-led meditation sessions to busy professionals in London. From the first class’ first attendees, his project grew into seventy popular sessions. That’s when Niraj realized there was an unmet demand for science-led meditation and he decided to take what worked in person and make it available for a global audience, online. While he had never built an online product before, Niraj followed his instincts, and it paid ...
Ever wonder what a day in the life at Buzzfeed is like? We pulled out this interview with former Buzzfeed employee, Joe Puglisi, from 2015. Now working for Rebel Ventures, Joe was part of the well-known Buzzfeed community for many years with a vast knowledge of the social media revolution. Buzzfeed was created before social media was prevalent or used by a large number of people. Tune in to find out more of why Buzzfeed started, and learn about the beginning of the social media revolution. Joe Puglisi talks about how the social media revolution was just getting started back during this interview, where do you think we are now? “Context is really key, and in social media, context is almost the most important thing” - Joe Puglisi Some topics discussed in this episode include: The 7 Buzzfeed signs the social media revolution is just getting started How to engage your audience instead of interrupt Brand honesty Going viral The shift in advertising The changing millennial mindset Truly connecting with your audience Tips for applying for Buzzfeed Contact Joe: joepuglisi.com Joe’s Instagram Joe’s Twitter Joe’s LinkedIn References and links mentioned: Hootsuite Pinterest Twitter Facebook Snapchat Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you! ...
What does it mean to own your business assets with Facebook Advertising? What are the new Facebook ads trends? How can businesses effectively market their products on Facebook? What makes a good marketing agency? To Tamara Ashworth, the answer to all these questions lies in focusing your energy on a limited area of expertise and always keeping up with new innovations. In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Tamara Ashworth, co-founder, and CEO of e-commerce Facebook marketing agency, Ashworth Strategy. After working in finance in New York City for a few years, Tamara got her MBA with a focus on marketing from Notre Dame. She then got her start in corporate marketing in Europe before learning the ropes of smaller companies in an NYC startup. That’s when she decided she was ready to start her own company. Facebook Advertising 101 According to Tamara, one of the most important things brands should do when advertising on Facebook is to own their assets. The agency they work with should not own them, instead of helping the company set it up themselves. The first step in owning assets is to have a business manager to which you can connect your Facebook page. You should then create an ad account and a Facebook pixel, making sure you own all of these first and then share them with the agency you’re working with, through partner access. When businesses work with Ashworth Strategy, this entire process is streamlined. Tamara sends them instruction guides and videos and is always ready to jump on a Zoom call to help out. Finances: The ...