Female Disruptor, Cordelia Henry Talks Social Media, Sisterpreneurs and Productivity

Episode 136 June 08, 2021 00:13:49
Female Disruptor, Cordelia Henry Talks Social Media, Sisterpreneurs and Productivity
Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
Female Disruptor, Cordelia Henry Talks Social Media, Sisterpreneurs and Productivity

Jun 08 2021 | 00:13:49


Show Notes

Empowered Women, Empower Women: Building Relationships with Cordelia Henry.

In this new episode of the Social PR Podcast, host Lisa Buyer chats with fellow Gemini and female disruptor, Cordelia Henry. As the founder of Pearlescence, a community dedicated to empowering women, she believes that all women have the power to reach their desired potential once they realize that they deserve and can achieve that success. 

Tapping into Your Female Intuition

Cordelia says that every woman is born with the natural ability to build relationships which, after all, is the foundation for becoming a successful entrepreneur. Pearlescence, established in 2017, guides women to build their tribe of women influencers and allies.

On any path that you take, you’ll come across a woman to learn from; a sisterpreneur offering a helping hand. This is the Pearlescence community in a nutshell. A safe and beneficial space for women of all stages in their career and all walks of life to lift each other up and celebrate the many successes and hardships that come with building a brand and business.

“Pearlescence is celebrating the beauty and the uniqueness of each of us as women.” -- Cordelia Henry

Balancing Work and Family

Lisa says that as women, we are expected to work like we don’t have a family and have a family like we don’t work. Cordelia offers tips on balancing work and family life in a productive and practical way.

The Bright Side of the Pandemic

Before COVID-19, Cordelia solely relied on organic, face-to-face interaction to PR network and build relationships. The pandemic forced her into the trenches of social media. And even though hosting and creating digital events was unfamiliar to Cordelia, she channeled her love for people and learned to adapt. Today, she has nearly 3,000 followers on the Pearlescence Facebook page and strives to grow the community every day.

Some topics discussed in this episode include:

Connect with Cordelia Henry

Instagram: @sowsowreap

LinkedIn: https://www.linkedin.com/in/cordelia-henry-0035b625/

Twitter: @sowsowreap

Online community: Sisterhood 4 Influence & Impact

Other Episodes

Episode 115

January 12, 2021 00:26:28
Episode Cover

Using Pop Culture to Create Superfans: Brianne Fleming

What do marketing and pop culture have in common? That’s what Brianne Fleming is trying to show the world! Being a fan herself, she realized that boy bands and other artists were able to build a following of superfans who were dedicated to their brand. And that’s when it clicked: marketers should take inspiration from pop culture. Since then, Brianne has been coaching brands to use the power of content to turn ordinary customers into passionate superfans. And in this episode, she tells us how! In this episode of the Social PR Secrets Podcast, host Lisa Buyer had an insightful conversation with Brianne Fleming, marketing consultant, blogger, course creator, and podcast host of Making the Brand where she discusses marketing lessons inspired by pop culture. She is also an instructor of branding and social media at the University of Florida, teaching students how to build strong online communities. Brianne is all about incorporating pop culture into her marketing classes and her social media presence. She even hosts a Twitter chat called PopChat every Friday! Social Media Trends for 2021 When asked what she believed 2021 would bring in terms of social media trends, Brianne immediately answered “nostalgia.” She says a lot of industries, like sports, have very little to promote because of the COVID-19 pandemic. Instead, they’re turning to nostalgia to recycle old content that has proven to work. With everyone turning to the “before times,” this is a winning strategy! Brianne also expects to see more brand collaborations, especially ...


Episode 25

January 21, 2020 00:22:23
Episode Cover

SEO/SMO Experts Virginia Nussey, Mindy Weinstein and Kristi Kellogg

During this interview, Lisa Buyer sat down with Mindy Weinstein (SEO manager and trainer), Virginia Nussey (content and media manager), and Kristi Kellogg (a content writer) when they worked together as part of the Bruce Clay content team. Bruce Clay, Inc. is a global digital marketing agency and a leading provider of search engine optimization services, consulting, and training.  During this segment, we get to hear all about SEO and SMO from three experts. Search engine optimization is important for thriving in this digital world, learning their tips and tricks to be successful. Kristi talks about why you should be mindful of your hashtags, while Mindy and Virginia discuss the importance of having quality content that speaks to the readers. Tune in to find out more about SEO and SMO and what they recommend to get the most exposure! “Every time you fail to use a hashtag or you fail to tag someone, you’re missing valuable opportunities to get your message seen by more people” - Kristi Kellogg Some topics discussed in this episode include: Meet the team What is SEO Importance of quality writing  Social Media Optimization (SMO) Being mindful of hashtags Using the right keywords  Influencing positive search results  White hat and black hat SEO  Tools for SEO Contact Bruce Clay  Website Twitter Facebook LinkedIn ...


Episode 49

April 17, 2020 00:27:09
Episode Cover

Ian Cleary on Content Strategy

Why is “content king”? Ian Cleary, creator of the award-winning blog Razor Social, says “Everybody’s online searching… as a business how could you not be involved?”   In this episode from the vault, Ian Cleary sits down with Lisa Buyer to discuss content optimization and secrets for successful blogging on the Social PR Secrets Podcast. In addition to his work with Razor Social, the Ireland-based blogger is a recognized conference speaker and has been named in a variety of lists devoted to experts in global content marketing.   This episode tracks Cleary’s tips for finding the right platform for your message, using digital tools to stay competitive in a saturated market, advice on connecting with journalists and others in the field, as well as using social media to bring visibility to branding. Want to know why Cleary suggests a minimum of 1000 words per blog post? Here’s a hint: It's all in the details. “Everybody’s online searching… as a business, for example, how could you not be involved?”.” -Ian Cleary   Some topics discussed in this episode include: Blogging Using the right platform for your message Testing shareability across systems The blog as the nucleus of social media content Blogging tools Group posts Tips on making blog sharing user friendly Social media management tools Twitter chat Denis Yu   Contact Ian Cleary: Razor Social Cleary’s Facebook Cleary’s ...