In this episode Lisa Buyer shares her top Social PR Secrets, New Metaverse Tools, Digital Detox Secrets for Energy and Women and Events to Thrive and Grow!
What businesses really need are high quality photos. Fortunately there is an app called “AI Let's Enhance” which can turn your low quality photos into high-res images to be used across all social media platforms or for your website.
Reported in 2020 Stress in AmericaTM surveys since April, “84% of adults reported feeling at least one emotion associated with prolonged stress in the prior two weeks.
Start your day with the best possible brain from mind, body, and spirit!
That’s a wrap! If you want to learn all of Lisa’s 21 Things of October Edition on Public Relations: Click here!
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Why is it important to be choosy about brand affiliations as a blogger? The woman behind popular family lifestyle blog Thrill of the Chases, Alice Chase puts it simply, “You can't ever buy back your character.” In this 2017 episode of the Social PR Secrets Podcast, Chase sits down with Lisa Buyer and VR/AR expert Cathy Hackl to discuss how she went from working in the corporate sphere to working as a full-time blogger. In addition to her long hours spent blogging, the mother of three also works as a consultant for a variety of brands, advising on the navigation of livestream and influencer engagement. Chase provides insight into how to create a successful online presence and dealing with the pressures of comparison in a densely populated field by replacing the Fear Of Missing Out (FOMO) with the Joy Of Missing Out. Additionally, Chase stresses that successful blogs do not appear overnight. Mentorship, mutual support and continued education provide crucial steps toward success as a blogger. “Influence is when you are able to tell a story , whatever that is, whether it's about a product, whether it's about your life, and it resonates with people” -Cathy Hackl Some topics discussed in this episode include: Family lifestyle blogging Live streaming Influence Networking and mentorship Choosing the right brand affiliations Focusing your brand Micro-influencers The longevity of the written word Follower count Contact Alice Chase: Thrillofthechases.com Chase’s Facebook References and links mentioned: lovebrownsugar.com Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and ...
How did Jordan West go from failing as a Taco Del Mar franchise owner to booming as an e-commerce agency owner and mastermind host? The secret is in the fail. What are the most effective ways to promote an e-commerce? Are Facebook ads still useful? Is last-click attribution the right way to measure success? Agency owner Jordan West shares his insights on performance marketing, PR, and more, in this episode of the Social PR Podcast. In this new episode of the Social PR Podcast, host Lisa Buyer sits down with Jordan West, agency owner and podcast host of Secrets to Scaling your E-Commerce Brand. Jordan is the CEO of Mindful Marketing, a marketing agency focused on e-commerce businesses. He also co-founded an apparel brand, Little and Lively, with his wife. His agency now employs thirteen people and is all about strategy for six to 8-figures companies. The goal is to get high returns on ad spend while trying out new initiatives, which he gets to do on his clothing business. Facebook for E-commerce One of the little-known strategies used by Jordan to promote e-commerce businesses is using Facebook VIP groups. Fans of a brand will join the group and will be notified when a new product launch is happening. Then, the company shuts down its website and locks it with a password only given to VIPs, who have exclusive access to the new collection. Even with strategies like this one, Jordan is all about authenticity, not fake scarcity. When asked what Facebook for e-commerce trends look like, Jordan explained that October was ...
What is an advertising evangelist? Take it from someone who knows. Mel Carson, a former advertising evangelist at Microsoft, says “an evangelist is somebody who has a very inherent understanding of their own company and their own company’s products and services, but also a very inherent understanding about what your potential customers need to know.” Simply put, they are the bridge between the company and community. In this “from the vault” episode of the Social PR Secrets Podcast, Lisa Buyer catches up with Mel Carson who, in addition to his work with Microsoft, is best known as the owner of an agency called Delightful Communications and author of Pioneers of Digital: Success Stories from Leaders in Advertising, Marketing, Search and Social Media. Cleary and Buyer discuss a variety of topics relating to social media strategy and growth in the expectations placed on the modern PR industry. Carson stresses the importance of working collaboratively with marketing and sales teams in order to build an overarching strategy that takes into account competitive analysis, as well as developing and maintaining an effective personal brand across platforms. “Forget the notion that social media is free, ‘cause it ain’t” -Mel Carson Some topics discussed in this episode include: Modern metrics Hashtag promotions Personal branding Social Media Strategy Digital PR Importance of having “buttoned-up” social media HTML SEO Advertising Evangelism and brand advocacy Contact Mel Carson: Delightful Communications Carson’s ...