Mike Toner with a PR Forecast: Web 3.0 is in the Air!

Episode 164 December 22, 2021 00:49:16
Mike Toner with a PR Forecast: Web 3.0 is in the Air!
Social PR Secrets by Lisa Buyer
Mike Toner with a PR Forecast: Web 3.0 is in the Air!

Dec 22 2021 | 00:49:16

/

Hosted By

Lisa Buyer

Show Notes

Sunny with a high chance of Web 3.0 is the forecast for public relations in 2022. 

Today Mike Toner and Lisa Buyer discuss what brands, marketers, PR pros, and entrepreneurs need to brace themselves and future-proof the fashion of community, collaboration, creativity, and merging our digital world with physical worlds.

Mike Toner is the Chief Marketing Officer at Threedium, a 3D/ AR. 

The global platform for the luxury fashion industry, FARFETCH, has released a 3D digital fashion editorial series for Burberry-powered Threedium. The campaign uses Threedium’s 3D & AR engine to deliver an innovative and immersive experience that drives engagement.

“We are bringing a web 2.0 experience to a 3D world; you are able to swirl around, zoom in, and see the fibers on the fabric.  That’s the kind of work that we are doing, bridging the gap between web 2.0 and web 3D.” 

In this episode, Mike Toner talks about

“There’s no faking it in this web 3.0 world; everything is transparent…share your work, and if it’s good, people will see it.” 

As mentioned in this interview

Build the 3D internet now

Burberry x Farfetch x Threedium

Mike Toner Twitter 

Mike Toner LinkedIn

Threedium LinkedIn

FarFetch 

Other Episodes

Episode 64

June 12, 2020 00:41:42
Episode Cover

Steve Momorella Talks Online Newsrooms

Is it possible for brands to communicate during a pandemic or crisis without coming across inconsiderate? Steve Momorella says the answer to branding during...

Listen

Episode 35

February 25, 2020 00:27:50
Episode Cover

Aliza Licht’s PR Tricks and Tips

Do you want to thrive in the social media world? Tune in to learn Aliza Licht’s expert advice on how to be a social...

Listen

Episode 137

June 15, 2021 00:29:16
Episode Cover

Press Release Hacks with Mickie Kennedy

When you hear the words press release, what’s the first thing that comes to mind? Brief article? New sponsorship? Company advertising? While these are...

Listen