Mike Toner with a PR Forecast: Web 3.0 is in the Air!

Episode 164 December 22, 2021 00:49:16
Mike Toner with a PR Forecast: Web 3.0 is in the Air!
Social PR Secrets by Lisa Buyer
Mike Toner with a PR Forecast: Web 3.0 is in the Air!

Dec 22 2021 | 00:49:16

/

Hosted By

Lisa Buyer

Show Notes

Sunny with a high chance of Web 3.0 is the forecast for public relations in 2022. 

Today Mike Toner and Lisa Buyer discuss what brands, marketers, PR pros, and entrepreneurs need to brace themselves and future-proof the fashion of community, collaboration, creativity, and merging our digital world with physical worlds.

Mike Toner is the Chief Marketing Officer at Threedium, a 3D/ AR. 

The global platform for the luxury fashion industry, FARFETCH, has released a 3D digital fashion editorial series for Burberry-powered Threedium. The campaign uses Threedium’s 3D & AR engine to deliver an innovative and immersive experience that drives engagement.

“We are bringing a web 2.0 experience to a 3D world; you are able to swirl around, zoom in, and see the fibers on the fabric.  That’s the kind of work that we are doing, bridging the gap between web 2.0 and web 3D.” 

In this episode, Mike Toner talks about

“There’s no faking it in this web 3.0 world; everything is transparent…share your work, and if it’s good, people will see it.” 

As mentioned in this interview

Build the 3D internet now

Burberry x Farfetch x Threedium

Mike Toner Twitter 

Mike Toner LinkedIn

Threedium LinkedIn

FarFetch 

Other Episodes

Episode 118

February 02, 2021 00:47:12
Episode Cover

How Local Public Relations Makes SMB Famous - The Pubcon Edition

If you are a local business and public relations is not part of your digital marketing strategy, think again. In this episode, Lisa Buyer...

Listen

Episode 107

November 17, 2020 00:35:25
Episode Cover

Jordan West Shares Mindful Marketing and E-Commerce Strategies

How did Jordan West go from failing as a Taco Del Mar franchise owner to booming as an e-commerce agency owner and mastermind host? ...

Listen

Episode 72

July 10, 2020 00:27:06
Episode Cover

The Future of Social Virtual And Augmented Reality, with Cathy Hackl

What is new in the world of VR and AR? How can PR and marketing professionals prepare for new technologies? Social PR Secrets’ favorite...

Listen