How Niraj Shah’s Sudden Stroke Led to a Meditation Business

Episode 108 November 24, 2020 00:36:36
How Niraj Shah’s Sudden Stroke Led to a Meditation Business
Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
How Niraj Shah’s Sudden Stroke Led to a Meditation Business

Nov 24 2020 | 00:36:36

/

Show Notes

Sometimes, knowing less is the key to success. That’s right, you read that right. And Niraj Shah, co-founder of Mind: Unlocked is the living proof. What’s the best way to launch a new product? Why are relationships and email lists so central to starting a brand? Listen to this episode to learn more about the fascinating story of Mind: Unlocked, from idea to conception to success.

In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Niraj Shah, co-founder of Mind: Unlocked, an online meditation and mental performance movement. The platform is science-led and focuses on a practical approach to help busy people feel less stressed, sleep better, and get more done. Niraj’s story is remarkable. The survivor of a stroke at only thirty, he turned his life around to focus on his health and wellbeing. When he started meditating, he knew he had found the key to recovery and decided to share it with the world.

From idea to conception

Mind: Unlocked started as a side project. Meditation was a big part of Niraj’s life and he started looking into the science of why it works. What he found was so interesting that he decided to try offering practical, science-led meditation sessions to busy professionals in London. From the first class’ first attendees, his project grew into seventy popular sessions. That’s when Niraj realized there was an unmet demand for science-led meditation and he decided to take what worked in person and make it available for a global audience, online. 

While he had never built an online product before, Niraj followed his instincts, and it paid off. Instead of building the platform before seeing if it would be popular, he put together a list of seventy members of his audience and surveyed them. He asked what they would be looking for in a meditation platform, and really understood what his product had to focus on. Then, he offered them a 60% discount on Mind: Unlocked, telling them it would be ready months later. As he was building the site, he made sure to keep updating them and keeping up the noise around his project. As the product developed and got better, Niraj and his team gradually increased the price of the service.

Getting big PR with a little strategy

When it comes to PR, Niraj also followed his instincts. And again, it paid off; Mind: Unlocked was recently featured in Cosmopolitan. Unfortunately, Niraj has not been able to invest in PR yet, because of financial restrictions. But his personal relationships made through networking landed him visibility in the media. He also says that knowing nothing about marketing and PR helped him because he was able to try out things. 

Niraj explains that his initial PR outreach was focused on bringing value to the people he contacted, not the other way around. He offered them to try out Mind: Unlocked to ease their stress. And if they liked it, they would share it with their own network, eventually leading to PR opps. 

When it comes to marketing, Niraj also focuses on the value he can bring to others. He offers free content through podcasts and makes sure people who cannot afford the platform can still get something out of his work. If you want to find out what Mind: Unlocked is all about, head over to their website and try it out for yourself! 

I don’t want to be seen as one of these people using mental health just to make a buck.” - Niraj Shah

Some topics discussed in this episode include:

Contact Niraj Shah: 

References and Links Mentioned

To get 20% off of Mind Unlocked use code BUYER20, valid through 2020.

Other Episodes

Episode 123

March 08, 2021 00:11:53
Episode Cover

International Women's Day Special: The Future is Female

In honor of International Women’s Day 2021, Lisa Buyer hosts a pop-up edition of Social PR Secrets highlighting women’s news and events. Female Disruptors Turned Two!  It was two years ago today Lisa Buyer launched the online publication FemaleDisruptors.com with the goal to highlight women disrupting in their space. From the most influential women in tech to professional surfers to Social VR disruptors to yoga queens to poetry princesses, Female Disruptors shines a light on 39 women and counting.  Women in VR - Enter Facebook Horizons VR Women in Horizon Facebook Group hosts the event in the “Women VR Creators” Facebook Horizon World for community activities celebrating the women creators. Social VR expert Navah Berg managed and coordinated the event on Facebook Horizons in honor of International Women’s Day.  Here’s is what the day looked like: Grab your Oculus Quest headset and start the day meditating in Virtual Reality. The line-up speakers include Female Disruptor Lisa Buyer, Futurist Cathy Hackl,  an interview with Lisa Kotecki, AR/VR Community Lead at Facebook Join a LIVE Interview, Network, play Icebreaker Games, participate in a Meditation Circle // Wellness Chat, “Party-Up” and travel to Worlds Created by Women, and much more! We would love to see you there for an exclusive evening celebrating women all around the world in Facebook Horizon. The Women of Hustle and Flow Chart Podcast Thirteen women made the featured episode of Hustle and Flowchart podcast. Matt Wolfe and Joe Fier pay tribute to the badass women interviewed in 2020. The list included: Sue Rice ...

Listen

Episode 131

May 04, 2021 00:28:19
Episode Cover

Former Facebook Employee, Adam Risbridger, Reveals How to Beat the Ads Algorithm

It’s no secret that Facebook ads are one of the best ways to promote a business. But with an ever-changing algorithm, it’s easy to feel lost. So what should your strategy be? What are some secret tips that will help you get a better conversion rate? We’re covering it all in this interview with Facebook ads master and former Facebook employee, Adam Risbridger.  In this episode of the Social PR Secrets Podcast, host Lisa Buyer dives into the world of Facebook ads with Adam Risbridger. A former Facebook employee, Adam knows all there is to know about making ads stand out on the social network. Shorter, faster, smarter When it comes to Facebook ads, Adam says there are three main things businesses and PR pros should focus on. #1. Shorter With so many people promoting their product on Facebook, you need to make your message shorter and simpler. Simplify your message and make sure the call the action is included in the first few seconds of any video you post. People’s attention spans are so short that most of them never watch more than a few seconds of a video. #2. Faster Your website needs to be optimized and fast. If you have a slow website, your page bounce backs will increase and your conversion rate will be lower. This information is then going back to the Facebook algorithm and will penalize you. #3. Smarter All brands promoting on Facebook need to have Facebook Pixel. The tool classifies every user and automatically optimizes campaigns for you, based on their data. Without the tool, your campaigns will be ...

Listen

Episode 153

October 05, 2021 00:26:53
Episode Cover

Burnout in the Workplace is Real, Especially for Women

More and More women are burning out of work. Men do your part. Things that should be getting under control are getting worse. The annual Women in the Workplace report from McKinsey and Company found that the gap between women and men who say they are burned out has nearly doubled in the last year. 42% of women and 35% of men reported feeling burned out often, or almost always in 2021 compared to 32% of women and 28% of men.  Lisa Buyer can relate to this as she reached a point of burnout earlier this year. In this episode, Lisa highlights her past agency and personal life and how it has led her to burnout.  “I did recognize that I was burning out. I just was. I wasn't really sure what it was like. I didn't have the clarification of, okay, this is burnout. Now looking back and now having more information, the information that I'm going to go over with you today that I want to share with you, it's easier to recognize burnout and possibly recognize it earlier and figure out what to do about it.” - Lisa Buyer   CURE the BURN:  Active Recovery Protocols For Burnout from Lisa Buyer Cold showers/ Hot showers Ice Baths Saunas / Infrared saunas Yoga HotWorx workout class Steam room Breathwork Quick walks Get a massage Stretching Kundalini yoga Belly laughing SLEEP, SLEEP, SLEEP ...

Listen