Cathy Hackl on Virtual Reality, Augmented Reality Marketing, Branding and Communications

Have you ever used a Snapchat filter? If so, you were using augmented reality right from your mobile phone. 

Lisa Buyer talks with author, futurist, speaker, and business strategist Cathy Hackl on all things virtual reality and augmented reality and how it affects communication and businesses.  

Cathy explains how media is expanding beyond 2D flat content and emerging into 3D, holographic, and augmented content. 

In this segment, learn all about how far technology has come and where it is going when it comes to virtual reality, augmented reality, and even mixed reality. Tune in to hear Lisa and Cathy discuss what tools are out there currently, the future of holographics, and how to use these realities for marketing, branding, and communications. Immersive technologies can make the intangible, tangible, and Cathy suggests that we be proactive and start learning now all about immersive computing platforms because they are the next big thing. Click the links below to learn more about how virtual reality brings stories to life from the expert herself, Cathy Hackl!

“Virtual reality creates the sense of presence in something you might have not cared about before” - Cathy Hackl

Some topics discussed in this episode include:

• Virtual reality and TV
• What tools are out there now for AR/VR
• Avatars
• Facebook spaces (now Facebook horizon)
• Virtual reality and marketing
• Compassion and VR
• VR and AR being the next computing platform
• Difference between AR, VR, and MR

Contact Cathy 

• Cathy’s LinkedIn
• Cathy’s Website
• Cathy’s Twitter
• Cathy’s Facebook 
• Cathy’s Instagram
• Cathy’s Youtube

More from Cathy

• Book- Marketing New Realities  

References and Links Mentioned

• Snapchat
• Vizrt
• Snapchat Lens Studio
• Facebook AR Studio
• Amazon Sumerian
• Facebook Horizon
• You Are Here 
• Upload VR

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