Latest Episodes
46
Kendall Bird and Katy Katz on Persona Profiles
What is the difference between a target market and a persona? Kendall Bird and Katy Katz explain that a target market is a segment...
45
Mel Carson Social Media Strategy Secrets
What is an advertising evangelist? Take it from someone who knows. Mel Carson, a former advertising evangelist at Microsoft, says “an evangelist is somebody...
44
Krista Neher's Guide to Instagram and Pinterest
What’s the most crucial aspect of making content shareable? According to Krista Neher, it’s that you absolutely have to have good images with every...
43
Virginia Nussey Shares the Power of Chatbots with MobileMonkey
How can a brand increase their relationships with customers and save time? According to Virginia Nussey the answer in today’s world is using chatbots. ...
42
Madalyn Sklar Talks Twitter Tools and Benefits
What’s the purpose of Twitter if not to get news updates? For Madalyn Sklar, Twitter is all about creating connections with people in real-time. ...
41
Merry Morud and Kevin Watterson Talk Planning Social Media Crisis Communications
Today’s society endures unexplainable and chaotic incidents more often than ever. What’s a brand’s social media page supposed to look like in a time...