In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks with Aimclear senior creative strategist Merry Morud and social director Kevin Watterson on their advice for managing a brand’s social media during a crisis. Working for a cumulative 11 years at Aimclear both guests have worked through their fair share of crisis equations. Prior to joining the Aimclear team, Watterson spent the better half of a decade as a U.S. press secretary dealing with unplanned situations all the time.
Throughout the episode, the guests discuss the best way for a brand to plan and execute a social media plan during an unplanned event or crisis. Does the size of the brand mean better success? Morud and Watterson provide tips for brands to take preventative action no matter the size.
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Affiliate promotion is everywhere. From talk shows to influencers and big-name publications, PR agencies cannot escape the phenomenon any longer. But how exactly should you pitch a product to an e-commerce editor? What’s the best affiliate strategy? In this episode, Megan Foster tells it all, from the editors’ side In this episode of the Social PR Secrets Podcast, host Lisa Buyer delved into the basics and specifics of e-commerce content with Megan Foster. Megan served as a commerce editor for well-known media like The Today Show and Business Insider. She understands the e-commerce world from all perspectives: PR agencies, editors, and shopping content writers. Make sure to listen to set up your own e-commerce affiliation strategy in 2021! E-commerce Media 101 When thinking about getting your product featured through an affiliate program, Megan says you have to first and foremost look at who your audience is. We all know that’s central to any content creation but it’s especially important when it comes to commerce. Not only should you take your audience’s age, gender, interests into account, you also need to focus on their socio-economic status, their buying habits, and what their budget is. From a PR perspective, you need to do your research and pitch things you are used to seeing on that publisher’s website. Make sure your product is in their usual price range and fits their habits. Indeed, publications don’t want to lose the audience they already have because they’re focusing too much on the sales. But What Are Affiliates Exactly? Affiliates are the middlemen between the brand and the publisher. They ...
Why is it crucial for your paid and organic content to be tied together? According to Alex Houg, if you amplify your content to the right audience, it will lead to even more organic reach and engagement. In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with digital marketing experts Alex Houg and Dennis Yu to get their advice on Facebook marketing. These guys know what they’re talking about. Dennis started Facebook marketing as soon as it became an option in 2007, while Alex has been building his expertise since he was 14! The two worked together at BlitzMetrics educating college students and businesses in digital marketing. Today, Dennis is CEO of BlitzMetrics and Alex is the co-founder of ACTIV. In this episode from the vault, Alex, Dennis and Lisa discuss the benefits of Facebook, the link between paid and organic content, and how different types of content have different purposes and serve different goals. Dennis unveils the pair’s three campaign system to convert Facebook content into profits. Listen to the episode to hear their advice! “It’s not about what type of content works. It’s about what the goal is.” Dennis Yu Some topics discussed in this episode include: Social conversion Why businesses should be on Facebook Microtargeting Pay-to-play Why organic and paid posts need to be tied together The importance of advertising and social departments working together The speed at which Facebook changes What types of content work Repurposing content Their three campaign system Contact Dennis Yu: dennis-yu.com Dennis’ Facebook Dennis’ Twitter Dennis’ LinkedIn Dennis’ Instagram More from Dennis: BlitzMetrics BlitzNation Contact Alex Houg: Alexhoug.com Alex’s Facebook Alex’s Twitter Alex’s LinkedIn Alex’s Instagram More from Alex: ACTIV Ads Genesis Course References and links mentioned: Facebook Subscribe to & Review Social PR ...
When you hear the words press release, what’s the first thing that comes to mind? Brief article? New sponsorship? Company advertising? While these are all fair ideas, they hardly scratch the surface. In this new episode of the Social PR Podcast, host Lisa Buyer sits down with expert press release distributor and strategist, Mickie Kennedy, where he reveals how just one article can generate massive traffic and booming sales for your business. The Idea Mickie founded eReleases 22 years ago with the mission to provide accessible media exposure to start-up companies. What began as a small-scale service developed into a widespread resource and partnership with US National PR Newswire, the oldest authentic press release outlet. eReleases is a win-win system, not only helping businesses flourish but journalists as well. Dead or Alive? For the past decade, people have wondered whether print, SEO and press releases are dead or alive. Mickie puts this long-lasted debate to rest. He says that the way press releases were syndicated two decades ago is outdated and tedious, and the goal has changed entirely. While the motive to replicate is very much dead, the new purpose of a press release is alive and well. “(SEO and press releases) continue to have a life as long as it works.” -- Mickie Kennedy The Purpose of a Press Release Mickie says that a blend of subscribing journalists, substantial google searches and a personal touch sets eReleases apart from its competitors. His team of writers, editors and strategizers distribute their clients' press releases to journalists who turn those releases into news articles. Now, before we get ahead of ourselves, let's break down the levels of a press release: The intent: to write a compelling announcement that will ...
