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In this episode of the Social PR Secrets Podcast, host Lisa Buyer and PR genius Adrian Salamunovic sat down to discuss Free PR hacks. Adrian is a pro on the topic - his book, Free PR, is an Amazon #1 bestseller. Adrian is all about using the power of Free PR to bring businesses to the next level. His techniques generate millions of impressions and drive new revenue without spending money on outside firms. Listen to take your business to the next level without spending a dollar.
Adrian’s book is a bible for any business. Whether you’re doing in-house PR or decide to leave it to the pros, you will get invaluable knowledge from it. Interestingly enough, Adrian says the book works best hand-in-hand with Lisa’s own book, Social PR Secrets. Andrew’s methods have helped grow businesses from zero to eight figures, using almost no ads. Free PR can help you if:
⭐️ You want to hire a PR agency. Having foundations is central to having a good relationship with your agency. If you’re educated about PR, you’re making it easier for both yourself and the agency. What’s more, it also allows you to hold the firm accountable!
⭐️ You decide to in-source PR. Adrian recommends finding a hustler in your company. They don’t have to know much about PR, but they should be driven. Making them read the book will ensure they get the best results for your business.
⭐️ You just launched your business. With very little money to spend, Free PR will be your ultimate bible.
When asked how PR agencies can get press coverage for themselves, Adrian gave three main pieces of advice.
1. Become a contributing writer.
Building a relationship with a publication as a contributing writer gives you a regular source of credibility. You can target a specific audience by carefully choosing the publication, and it provides you clips to share.
2. Be a guest on podcasts.
Less time consuming, podcasts are a great source of free PR. You need a mic, and because you are an expert on your topic, you don’t even have to prepare! Once the episode is published, you can repurpose it and post it across your social channels.
3. Write a book
This one is a labor of love and takes months in the making. But having your own book gives you an asset you can use. You can send it as gifts or make sure clients are aligned with your philosophy. Adrian says that when people read your book, they are instantly ready to hire you. In turn, you don’t even have to give them reasons why they should work with you - they already want to!
At the end of the episode, Adrian gave listeners a call to action. He says one easy thing you can do today to improve your PR strategy is creating a look-alike list. Find out about companies that complement you but don’t directly compete with you. Then, find out the media coverage they have gotten. Look up journalists and pitch them your idea. Chances are they will be interested.
Why is Sliply such an important tool? Should you only go after PR opportunities that align with your brand? How can you get featured on a podcast? Listen to this episode to understand how your business can get the most out of simple Free PR techniques.
“Lead with value.” - Adrian Salamunovic
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