Ian Cleary on Content Strategy

Episode 49 April 17, 2020 00:27:09
Ian Cleary on Content Strategy
Social PR Secrets by Lisa Buyer
Ian Cleary on Content Strategy

Apr 17 2020 | 00:27:09

/

Hosted By

Lisa Buyer

Show Notes

Why is “content king”? Ian Cleary, creator of the award-winning blog Razor Social, says “Everybody’s online searching… as a business how could you not be involved?”

 

In this episode from the vault, Ian Cleary sits down with Lisa Buyer to discuss content optimization and secrets for successful blogging on the Social PR Secrets Podcast. In addition to his work with Razor Social, the Ireland-based blogger is a recognized conference speaker and has been named in a variety of lists devoted to experts in global content marketing.

 

This episode tracks Cleary’s tips for finding the right platform for your message, using digital tools to stay competitive in a saturated market, advice on connecting with journalists and others in the field, as well as using social media to bring visibility to branding. Want to know why Cleary suggests a minimum of 1000 words per blog post? Here’s a hint: It's all in the details.



“Everybody’s online searching… as a business, for example, how could you not be involved?”.” -Ian Cleary

 

Some topics discussed in this episode include:

 

Contact Ian Cleary:

 

More from Cleary:

 

References and links mentioned:



Subscribe to & Review Social PR Secrets Podcast

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

Other Episodes

Episode 112

December 22, 2020 00:31:11
Episode Cover

Nicole Enslein on Rebranding 101

Rebranding is tough. You’re getting rid of the image of your business everyone had and you might be wondering if you’re trying to fix...

Listen

Episode 120

February 16, 2021 00:14:01
Episode Cover

21 Things Love It or Leave it

February is my love it or “leave it” month. I’m feeling the ❤️ for taking ownership of things like email marketing, podcasting for PR,...

Listen

Episode 156

October 26, 2021 00:26:12
Episode Cover

Biz Coach Steve Feld’s Words of Wisdom on Business Coaching and Growth!

“You’ve been coaching other people; why don't you go get a coach.” Ultimately were the words that led Steve Feld to his own business...

Listen