Ian Cleary on Content Strategy

Episode 49 April 17, 2020 00:27:09
Ian Cleary on Content Strategy
Social PR Secrets by Lisa Buyer
Ian Cleary on Content Strategy

Apr 17 2020 | 00:27:09

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Hosted By

Lisa Buyer

Show Notes

Why is “content king”? Ian Cleary, creator of the award-winning blog Razor Social, says “Everybody’s online searching… as a business how could you not be involved?”

 

In this episode from the vault, Ian Cleary sits down with Lisa Buyer to discuss content optimization and secrets for successful blogging on the Social PR Secrets Podcast. In addition to his work with Razor Social, the Ireland-based blogger is a recognized conference speaker and has been named in a variety of lists devoted to experts in global content marketing.

 

This episode tracks Cleary’s tips for finding the right platform for your message, using digital tools to stay competitive in a saturated market, advice on connecting with journalists and others in the field, as well as using social media to bring visibility to branding. Want to know why Cleary suggests a minimum of 1000 words per blog post? Here’s a hint: It's all in the details.



“Everybody’s online searching… as a business, for example, how could you not be involved?”.” -Ian Cleary

 

Some topics discussed in this episode include:

 

Contact Ian Cleary:

 

More from Cleary:

 

References and links mentioned:



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