Peg Fitzpatrick on Social Media Strategy

How can brands find ambassadors? What are micro-influencers?

 In this episode of Social PR Secrets, host Lisa Buyer sits down with social media strategist Peg Fitzpatrick to discuss everything social media. Peg is the co-author of The Art of Social Media and has been a social media strategist for big-name brands such as Canva, Google, and Audi.

In this episode, Lisa and Peg discuss the up and coming social media trends and the importance of influencers. Peg also gives tips on how to break through the algorithms of social media apps and emphasizes the value of great visuals. If you’re a social media manager trying to expand your brand’s strategy, look no further, and listen to this episode!

“For somebody to be good at social media, it boils down to the X factor. Can you work under pressure and be accurate?”-Peg Fitzpatrick

Some topics discussed in this episode include:

• Social media trends
• Storytelling on Snapchat
• Visuals bring value
• Brand ambassadors vs. brand evangelists
• Micro-influencers
• How brands find partners
• Breaking through algorithms

Contact Peg:

• pegfitzpatrick.com
• Peg’s Pinterest
• Peg’s Instagram
• Peg’s Twitter
• Peg’s LinkedIn

More from Peg: 

• The Art of Social Media

References and links mentioned:

• Canva
• Spark by Adobe

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