How Local Public Relations Makes SMB Famous - The Pubcon Edition

Episode 118 February 02, 2021 00:47:12
How Local Public Relations Makes SMB Famous - The Pubcon Edition
Social PR Secrets by Lisa Buyer
How Local Public Relations Makes SMB Famous - The Pubcon Edition

Feb 02 2021 | 00:47:12

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Hosted By

Lisa Buyer

Show Notes

If you are a local business and public relations is not part of your digital marketing strategy, think again. In this episode, Lisa Buyer walks you through her recent presentation when she spoke at the Pubcon 2021 local search marketing conference. 

Whether you are a hair salon, lawyer, plumber, restaurant, or any other local service that live-n-thrives on the map, this multi-day conference was a virtual hot for local brands looking for the latest secrets to digital marketing success.

Pubcon’s conference covered topics ranging from Google My Business to local link building, content marketing, local search advertising, and local public relation. 

Lisa Buyer walks you through highlights of her session including 

Local Press/Publicity by definition and point of view

Steps to DIY Public Relations

The Anatomy of a PR Media Kit

How can you launch a podcast with 50 episodes?

  1. Look in your archives
  2. If you are writing a book - do all interviews via a Facebook Group - start building an audience early
  3. No book? No archives? No problem.
  4. Record batches of interviews and launch backdated
  5. Announce podcast with 20 (XX) episodes

This episode also covers how and why to use Google My Business for PR, the power of social media to get exposure, and the way to get more publicity in Google News! 

Want more? Check out the Pubcon schedule or join the Facebook Group and be part of the community every day. 

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