David Meerman Scott on Newsjacking 101

Episode 28 January 31, 2020 00:26:08
David Meerman Scott on Newsjacking 101
Social PR Secrets by Lisa Buyer
David Meerman Scott on Newsjacking 101

Jan 31 2020 | 00:26:08

/

Hosted By

Lisa Buyer

Show Notes

How can social media managers inject their ideas into a breaking news story and generate media coverage? What should you and shouldn’t you do when newsjacking?  

In this episode of Social PR Secrets, Lisa Buyer finds out all there is more to know about newsjacking from the man who coined the term, David Meerman Scott. 

David is a keynote speaker and bestselling author of Newsjacking and a dozen more books of which he has sold over a million copies. In this episode, David shares all the do’s and don’ts of newsjacking as well as tips on how to use hashtags to get as much coverage as possible. Listen to learn more about this effective PR strategy!

“In PR, it’s not about clip books. It’s about reaching our buyers.” - David Meerman Scott

Some topics discussed in this episode include:

Contact David:

More from David: 

References and links mentioned:

Subscribe to & Review Social PR Secrets Podcast

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

Other Episodes

Episode 127

April 06, 2021 00:29:18
Episode Cover

Why Your Brand Should Be Sending Texts, With Ryan O’Connor

SMS has a 98% open rate. Yes, you read that right. So why aren’t most brands using it? Well, it’s not that simple. In...

Listen

Episode 9

November 26, 2019 00:26:32
Episode Cover

Neal Schaffer: Lessons on Social Media Strategy

What do you think are the top three social media strategies? According to Neal Schaffer, visuals, ownership, and process are key to being successful. ...

Listen

Episode 24

January 17, 2020 00:22:15
Episode Cover

Collin Austin Shares Secrets to Snapchat Success

How does a business use a social platform like Snapchat to reach an audience? Collin Austin says success lies in connection.  When Social PR...

Listen