David Meerman Scott on Newsjacking 101

Episode 28 January 31, 2020 00:26:08
David Meerman Scott on Newsjacking 101
Social PR Secrets by Lisa Buyer
David Meerman Scott on Newsjacking 101

Jan 31 2020 | 00:26:08

/

Hosted By

Lisa Buyer

Show Notes

How can social media managers inject their ideas into a breaking news story and generate media coverage? What should you and shouldn’t you do when newsjacking?  

In this episode of Social PR Secrets, Lisa Buyer finds out all there is more to know about newsjacking from the man who coined the term, David Meerman Scott. 

David is a keynote speaker and bestselling author of Newsjacking and a dozen more books of which he has sold over a million copies. In this episode, David shares all the do’s and don’ts of newsjacking as well as tips on how to use hashtags to get as much coverage as possible. Listen to learn more about this effective PR strategy!

“In PR, it’s not about clip books. It’s about reaching our buyers.” - David Meerman Scott

Some topics discussed in this episode include:

Contact David:

More from David: 

References and links mentioned:

Subscribe to & Review Social PR Secrets Podcast

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

Other Episodes

Episode 162

December 07, 2021 00:55:32
Episode Cover

Cha-Ching! Clubhouse, Discord, and Creator Coins with Gary Henderson A WHOLE NEW WORLD to Grow Your Brand

PR 3.0? Clubhouse and Creator Coins? Today Gary Henderson and Lisa Buyer are discussing Coin Base Ventures, Gary Club, Gary Coins, the Future of...

Listen

Episode 142

July 20, 2021 00:32:07
Episode Cover

Lisa Buyer on Life Lessons, Transitions and Resets

Yoga. Therapy. Wine. Nothing seemed to help Lisa help regain power over her business and personal life. She knew that hitting the digital detox...

Listen

Episode 32

February 14, 2020 00:14:40
Episode Cover

Buffer’s Nicole Miller's Guide to Twitter for Businesses

What’s the most important thing to remember in managing a social media community? Nicole Miller says it all comes back to being able to...

Listen