In this episode of Social PR Secrets, Lisa Buyer finds out all there is more to know about newsjacking from the man who coined the term, David Meerman Scott.
David is a keynote speaker and bestselling author of Newsjacking and a dozen more books of which he has sold over a million copies. In this episode, David shares all the do’s and don’ts of newsjacking as well as tips on how to use hashtags to get as much coverage as possible. Listen to learn more about this effective PR strategy!
“In PR, it’s not about clip books. It’s about reaching our buyers.” - David Meerman Scott
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