In this segment, Lisa Buyer, and guest host Cathy Hackl, sat down with Charlie Gilkey. Charlie refers to himself as a combination of a military logistics officer, philosopher, and business strategist all in one. Not only is he the founder of Productive Flourishing, but also Lisa’s business coach.
Charlie, Cathy, and Lisa talk about how to be productive and what could be standing in your way to achieving the most productivity. Whether you are overcommitted, or unorganized, Charlie gives the best tips and tricks to be proficient in what you do. Tune in to hear more about dealing with FOMO (fear of missing out), why you should always show up, and tools to perform the best in your business. Learn more from business coach, business owner, and author Charlie Gilkey by clicking the links below!
“The fear of missing out is causing us to miss out” - Charlie Gilkey
Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!
How can professionals make the most out of quarantine? How should businesses adapt their PR strategy in the face of coronavirus? Why are detoxes so important right now? From the importance of exercising to how to best help your clients, Sarah Collins shares what the past few months have taught her, both as a new mom and a social media and PR professional. In this new episode of Social PR Secrets, host Lisa Buyer chats with Sarah Collins, Vice President of Social PR at the Buyer Group. Lisa and Sarah have been working together on-and-off for over ten years and their experiences have informed how they handled the difficult past few months. When asked how people can best adapt to working from home, Sarah says movement and exercise are the number one things you should carve out time for. Doing detox and cleanses also make Sarah’s self-care list while stuck at home. Sarah’ Social PR Secret: Be Authentic in Hard Times When it comes to PR, Sarah explains that authenticity is more important than ever. She is glad to be seeing content creators adapting to the pandemic and making vertical videos using iphones. She also stresses the importance of customer retention for businesses. She says that because social media was developed as a way to connect friends together, the best way for brands to keep their customers is to treat them as they would treat their friends. On the topic, Lisa also suggests that brands build personal relationships with their clients by making Facebook groups for different levels of customers. Business Development and Journaling Sarah also emphasizes the benefits of writing down your thoughts and ideas as soon as you get them. You ...
A lot of agency owners dream of the day they’ll be able to walk away from the business they’ve started and nurtured over so many years. But how do you get there? What are the mistakes you should avoid on the way? How do you lead a successful agency while avoiding burnout? And if you ever find yourself overwhelmed or depressed because of your work, how do you get out of it? In this episode of the Social PR Secrets Podcast, host Lisa Buyer talks to agency owner and all-around icon Cat Howell. Cat is the founder and CEO of Eight Loop Social as well as the biggest Facebook advertising group in the world, FB Ads Academy. After founding Eight Loop Social in 2015 and growing it to new heights, Cat recently welcomed two new partners. The new additions changed her life. Here is how. When it All Gets Too Much Two years ago, Cat realized her business, which managers over $250,000 in Facebook ad spend per month, was reliant on her. If she made a mistake, it affected the entire business disproportionately. She felt trapped and almost went bankrupt. Last year, her mental health started deteriorating so badly she couldn’t even function. That’s when she realized she needed a change. Cat is all about processes. When implementing changes within her agency, she started with getting rid of anything they did that couldn’t be replicated for most clients. Indeed, if you cannot replicate the service and outcomes a client is getting, you ...
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