Hosted By
In this episode of Social PR Secrets, host Lisa Buyer sat down with digital marketer and podcaster AJ Wilcox. AJ has worked in digital marketing for 14 years, and eight years ago he dove headfirst into mastering the art on LinkedIn. The years later, he founded B2Linked, his ad agency that specializes in LinkedIn ads. Recently, he started his own podcast: The LinkedIn Ads Show. If you’re looking to improve your strategy on the platform — either yourself or for a company — AJ has the expertise you need to succeed.
Lisa and AJ discuss how to utilize the reach LinkedIn gives personal pages as a company, new features that the platform is rolling out soon, and why the most valuable thing about LinkedIn is targeting and how to utilize it. AJ reveals how to make a successful video ad: Find out why it’s absolutely essential for the first few seconds to be action-packed. Then, he shares some of the best tips he’s learned in starting his podcast. Finally, the father of four divulges his secret to working from home.
If you want to optimize your LinkedIn presence, you need to hear this conversation. Ever wonder why your posts with links to outside sources never perform as well as your other posts? Listen to the episode to hear AJ’s secret of how to share outside content and still make a post go viral!
“If you want to reach someone in business, LinkedIn Ads is probably the way to do it.” - AJ Wilcox
In this episode, Lisa Buyer sat down with a keynote speaker and best-selling author, David Meerman Scott. Diving into a discussion about his book,...
On Instagram, should you be putting your hashtags in the caption or the comment on your post? According to Hugh Rees, always include your...
Sunny with a high chance of Web 3.0 is the forecast for public relations in 2022. Today Mike Toner and Lisa Buyer discuss what...