Nicole Enslein on Rebranding 101

Episode 112 December 22, 2020 00:31:11
Nicole Enslein on Rebranding 101
Social PR Secrets: public relations podcast for entrepreneurs by Lisa Buyer
Nicole Enslein on Rebranding 101

Dec 22 2020 | 00:31:11


Show Notes

Rebranding is tough. You’re getting rid of the image of your business everyone had and you might be wondering if you’re trying to fix something that’s not broken. So when is the best time to rebrand? And how should you go about it? Listen to this episode to find out from guest Nicole Enslein.

In this episode of the Social PR Secrets Podcast, host Lisa Buyer chats with Nicole Enslein, CEO of Sublime Communications, a full-service marketing agency that’s all about building brands. In this episode all about branding and rebranding, Nicole shares her insights, from building trust to laying strategic foundations. 

Branding and PR

Successful PR requires good branding in the first place. Otherwise, even the best PR strategy won’t yield results. According to Nicole, branding is understanding what’s most authentication about a brand as well as what’s most important to the target audience. The intersection of the two is the sweet spot you should be looking for. 

Great branding is an insight that truly motivates human behavior, says Nicole. Indeed, no matter B2B or B2C, there’s always a human decision involved. And the creative work needs to be brought to life to convey that. Creative assets that are bite-sized and digestible will get an immediate reaction from the customer.

Is it time to rebrand?

Nicole says your brand is a living, breathing organism. You should always be looking at it and assessing it. Brands need to be looking at what is driving their business, what their core is. However, if you’re still seeing a lot of engagement around your brand, if you are meeting challenging objectives, then it might be a signal you shouldn’t fix something that’s not broken.

Every marketing professional knows how hard it can be to convince clients it’s time to rebrand. In that case, Nicole recommends showing them studies or examples of how rebranding has worked for other brands. Always support your argument with fact, she says.

COVID and Branding

Branding is always about building trust with your audience but that’s especially true in the COVID era. The virus has changed marketing dramatically and brands need to be more understanding and authentic than ever. Nicole says she’s had to pivot the marketing strategies of every single one of her clients because of COVID. The goal is to show brands are responsible and understand what their audience is going through.

With 2020 coming to an end, you might be considering rebranding for your own business or some of your clients. To learn more about the process, check out this episode!


You have to think of creative work as an elevator pitch: you have the blink of an eye to catch someone’s attention.” - Nicole Enslein


Some topics discussed in this episode include:

Contact Nicole Enslein: 

References and Links Mentioned

Other Episodes

Episode 148

August 31, 2021 00:27:54
Episode Cover

The Art of Persuasion, the Offer and the Experience With Brandon Smits

In this episode Brandon Smits dives into the do’s and don’ts of persuasion, shares tips on conversion, and lays out the best action plan when it comes to connecting with potential clients. He answers the questions, “Do we have the right message at the right stage?”  “And how to tell if we do or don’t?”  Brandon’s career started in marketing 10 years ago in SEO, and over time he got closer and closer to optimizing conversion from paid and organic traffic. Brandon soon climbed the marketing ladder and opened his own marketing agency. He is now partnered with fellow Marketing Agency, Eight Loop to help marketers and entrepreneurs find the right sauce!  Organic Search in Brandon Smits’s Brain? Organic has changed in the past few years and social media organic is on the rise whether, it is a personal or business account. Brandon explains that organic has become a very, very powerful, acceleration, experience that people get when they find a brand who really just sort of knows them without ever having met them before.  Importance of Marketing and Persuasion Brandon says the awareness piece of marketing is still as important as it ever was.  “If you're in the coaching or the marketing space, looking to attract new clients, it's even more important because there's so many people out there doing what you do.” It is crucial for brands to take the time to resonate with people and give them emotion. Getting people to feel something when they see your content is KEY when it comes to the persuasion process of working with your brand in the future. Do’s of persuasion: Ask yourself how does what we do get people to get what they want? Is our content about ...


Episode 30

February 07, 2020 00:26:50
Episode Cover

Jabez Lebret’s LinkedIn Lessons

Isn’t LinkedIn just a platform to share your resume and meet employers? Jabez Lebret says no and shares all the potential for a brand to share information on the social platform.  In this episode of the Social PR Secrets Podcast, Lisa Buyer sits down with agency owner and author Jabez Lebret gets down to business discussing the real potential uses of LinkedIn for a brand. For his own agency, Get Noticed Get Found, Lebret uses LinkedIn as a tool to share more information with consumers.  Lebret had an article published on LinkedIn announcing his public “breakup” from the social media platform Facebook. The thought piece amassed 4,000 views as he shared his thoughts on how Facebook was becoming more business heavy and less practical for personal use. Like LinkedIn, Lebret shares the key to successful use of the platform is recognizing its large professional background and using that to your or a brand’s benefit. He said social media managers should capitalize on the fact that other professionals are in this network to get in front of people. “You need to get smart and tactical about getting yourself in front of your vendors and prospects and strategic partners,” - Jabez Lebret Some topics discussed in this episode LinkedIn Use How to make the platform work for the size of your business or brand LinkedIn content tips Contact Jabez Lebret Jabez’ Twitter Jabez’ personal LinkedIn page More from Jabez Forbes YouTube His Book Subscribe to & Review Social PR Secrets Podcast Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, ...


Episode 5

November 12, 2019 00:12:21
Episode Cover

Peter Shankman’s Tips to Create Zombie Loyalists

How can you generate customer loyalty? One of Peter Shankman’s hacks for creating your own zombie loyalists is disguising self-promotion as help! In the this episode of the Social PR Secrets Podcast, Lisa Buyer talks with best-selling author, public relations maverick, and entrepreneurial rockstar Peter Shankman to get his advice for producing loyal customers.  This episode from the vault was recorded just after the release of Peter’s customer service bible “Zombie Loyalists: Using Great Service to Create Rabid Fans.” Lisa and Peter talk about the pitfalls of using social media to solve your brand’s problems and how to get others to sing your praises, instead of irking your followers with constant self-promotion.  Want to start building your own zombie fan base? Listen to the episode to hear Peter reveal some of his secrets for fostering fidelity, whether for your personal brand or your company’s. “Let’s face it: No one believes how great you are if you’re the one who has to tell them.” - Peter Shankman Some topics discussed in this episode include: Don’t be a social media apologist Focus on creating a great experience Be careful about what you post - it’ll be part of your brand forever Everyone hates self-promotion, but everyone loves help How to be at the top of the list people call for help How to always be hirable, without needing to be perfect Advice for anyone starting their careers Contact Peter Shankman: Peter’s Facebook Peter’s Twitter Peter’s Instagram Peter’s LinkedIn Peter’s Youtube channel  More from Peter: Faster than Normal podcast Online community and coaching for entrepreneurs- ShankMinds: Breakthrough Books: Faster than Normal: Turbocharge Your Focus, Productivity, and Success with the Secrets of the ADHD Brain Zombie Loyalists: Using Great Service to Create Rabid Fans Nice Companies Finish ...