Hosted By
Lisa Buyer sat down with bestselling author, speaker, entrepreneur, and advisor, David Meerman Scott. David talks about his new book, Fanocracy, which talks about how to turn fans into customers and customers into fans. This book idea began with his daughter's love for Harry Potter and David’s love for the Grateful Dead. Diving into how fandom effects marketing, the book is especially important during today’s pandemic.
David talks about how this particular crisis affects people and businesses. He explains that giving back to the universe, without expecting anything in return, is so valuable. It is not the time to exploit the market but to help people. Being a fan is more than just liking something, tune in to learn how your brain reacts when you are a fan.
Hear more about David’s new books, marketing tips and tricks during these times, using your skills to help others, and much more.
“Even when you can't meet people face to face, and many Businesses can’t do business at usual, there are still ways to grow fans ” - David Meerman Scott
Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer. If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!
In this special episode, Lisa makes a big reveal of the Female Disruptors Virtual Summit - how it came about, the current status, what...
We all know about the traditional marketing funnel. But how can you adapt it to social media ads? When using Facebook, too many people...
Breaking news today: Public relations reporting just got a makeover thanks to CoverageBook. Originally launched in 2014, the latest update gives public relations measurement...
