Do you know what drives people to share content? Joe Puglisi says it comes down to identity, emotion, and information. Find out more from...
SMS has a 98% open rate. Yes, you read that right. So why aren’t most brands using it? Well, it’s not that simple. In...
Taylor Swift is the key to phenomenal copywriting! Is she the only one? No chance! Is she your specific brand voice? Maybe. Maybe not....